Why do borrowers prefer direct payday lenders when in financial trouble? Here is a short list of reasons for the increased popularity of these loans.

First of all, payday loans represent a fast way of getting cash. The process is very simple and in just a few hours the money is given to the borrower. There is little paperwork involved and only basic information needs to be provided: contact details (name, address, phone number), job related information, income details and bank account details.

The verification of the provided information is very fast as well it only takes a few minutes for the lender to decide whether the borrower is to be trusted with the money. If the data is correct and the applicant qualifies for the loan, in only a few hours the money is delivered into the bank account. The mechanism of transferring the money is very simple.

The fees are smaller if the money is requested directly from the lender and not from a third party. Depending on the situation, there are lenders to be found for every budget.

In order to make sure the money is received in due time, the borrower needs to pay attention to some simple things: make sure the information provided is accurate, have the document that proves the US citizenship at hand and make sure that the bank account is an active one.

All these conditions being fulfilled, direct payday lenders are the best option for people in dire need of money. They can save a lot of time and a lot of trouble by offering the money needed to solve a certain emergency. click